I came across the concept of the 'hype lifecycle' today, whilst reading one of the technology magazines that regularly turns up on my desk at work. Gartner identified the hype lifecycle model as having the following key stages
Trigger
Peak of inflated expectations
Trough of disillusionment
Slope of enlightenment
Plateau of Productivity
The BCU version of the UK Coaching Certificate has been widely hyped, with BCU reps attending coach update forums for a number of years to give updates on its progress and benefits. Now some of the detail has started to be issued, it's clear that it will impact all BCU coaches to some degree (some more than others). Some of the hype/benefits are not as expected, and there appears to be grumblings from the masses about how it will be further implemented, the lack of further information, the abscence of more communication.
It would appear that we are somewhere on the downward slope from the 'peak of inflated expectations' to the 'trough of disillusionment'. Hopefully, we can get to the 'slope of enlightenment' soon.
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